While that sinks in a little consider that Liberty also has a strong cause marketing component with its partner Big City Mountaineers (BCM), a Denver nonprofit that gives urban kids a wilderness experience that often proves to be life-changing.
The night before my interview with Alex Strickland of Liberty at the 2012 Outdoor Retailer trade show in Salt Lake City the company hosted a beer bash that raised $2000 for BCM.
During the Summer Outdoor Retailer show in August 2011, Liberty released a bottle designed by Yakima graffiti artist Bernardo Boeragor and sold in stores to benefit BCM. This year Boeragor produced the bottle that Alex shows in the video and which also carries BCM’s logo.
Liberty pledges to do a new benefit bottle for BCM every year.
The company also produces a series of bottles with topographic maps on the bottle. For each topo bottle sold, Liberty gives 1% of the profits to the Conservation Alliance.Art and design is a big part of the appeal of the Liberty bottles. And because the company has a proprietary printing process that allows it print directly on the bottle, they can do designs no one else can. Boeragor's BCM bottle, for instance, has a cool raised texture that’s eye-catching and impossible not to touch.
Smart design. Cool art. A strong desire to help causes and Made in America of recycled materials. Liberty Bottleworks gets it.