Notable Articles on Cause Marketing from Self Magazine's GOOD Initiative

Self Magazine publishes periodic pieces on cause marketing as a part of its GOOD initiative.

The tent pole of GOOD is a consumer research study of 2,700 women that highlights the emotional impact that cause marketing can have, especially as compared to traditional marketing.

Here, then, are links to three articles from the GOOD newsletter archive that I find especially notable:

http://www.selfconnected.com/goodworks/0803/

http://www.selfconnected.com/goodworks/0806/

http://www.selfconnected.com/goodworks/newsletter/0711/
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